We live in an instant world. As business people, we want our business performance results to be just as snappy. And why not? Technology makes it easier and faster to get information. That may apply to some business initiatives, but marketing doesn’t work that way, especially in the B2B space. Why? Because as I already […]
Business marketing is changing faster than most companies can keep up. Content appears to be the biggest hurdle, but that’s not surprising. Content has traditionally been an afterthought in the B2B space, but it won’t be for much longer. Today’s B2Bs can no longer rely on how fast they respond to customers, they must also […]
It’s no secret that content is a much bigger animal today than it was even a few short years ago. In fact, not long ago content used to be that thing that was always left to the last minute – the one afterthought that everyone would assume someone else would take care of. Today in […]
Modern marketing was born out of the necessity to prove that your stuff was better than the stuff the other guy was selling down the street. The way we tell our story continues to evolve as long as people keep innovating new ways to communicate the value of the goods and services we sell. For […]
Traditional business-to-business lead generation strategies like cold calling, unsolicited site visits, and email worked a few years ago but will not deliver great results today. Social media, mobile technology and content marketing has changed the B2B landscape forever. Inbound marketing strategies are now generating more demand for business products and services than traditional marketing ever […]
Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they keep leads. In fact, a recent IDG report shows that B2B buyers are influenced by social, mobile and video content more than ever before. Useful […]
A guest post by Derek Singleton, analyst at Austin-based company Software Advice. To read the original article, visit The B2B Marketing Mentor at: 4 Ways B2B Companies Can Consumerize Their Marketing. You can reach Derek at derek@softwareadvice.com. The lines between the business and consumer worlds are blurring. In the technology world, this manifests itself in […]
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB Magazine. According to IDG, B2B tech buyers are becoming more and more influenced by social, mobile, and video content […]
Since 2008, we have seen B2B companies approach their content in three ways: They Deny that the new content and social rules of engagement apply to them. They Copy what B2C companies are doing but are frustrated with the results. They Invest in developing a content-centric ecosystem. Only one of those approaches yields positive results. […]
Happy New Year! After eating way too many baked goods over the holidays, we are back heads-down on some exciting new projects to kick off 2013, not to mention trying to work off some of these muffin-tops. Before we get into any new content topics, I wanted to reflect on a few highlights we shared […]
