CEO-Friendly Lead Generation Strategies
As a CEO, your focus is on the big picture—innovation, market positioning, and long-term strategy. Here are three lead-generation strategies tailored to resonate with your visionary role:
What is the difference? And which do we need? It’s a question we get asked when meeting with companies, especially newer companies. Branding refers to the process of creating a name, design, symbol, or any other feature that distinguishes a product, service, or company from its competitors. Branding is essentially the practice of creating an […]
If the C-level executives understand the value of the marketing process or brand strategy, the development will be a smooth and highly effective process.
Strategic branding helps new B2B companies stay top-of-mind with their target audience. In a market where customers are bombarded with messages from multiple sources, it can be challenging to capture market share.
What the heck is a brand redux? – It means freshen up In our previous blog post we addressed when and why a B2B company should rebrand. Here, let’s have a look at when a brand redux, or re-fresh is what you need. Like a haircut, or a shine on your shoes, a brand refresh […]
#171303562 / gettyimages.com Like tomato, ‘tomahto’, many business people think strategy and tactics are one in the same. Or, they say strategy and mean tactics. Strategy and tactics are distinctly different, both very important, and need to be aligned. Tactics can be easy, fun and creative to conceive. But, creating a tactical plan that will […]
Getting great results for your business is important. Seems obvious doesn’t it? When it comes to marketing your company, great results means that it needs to meet and exceed business goals. That doesn’t happen with just clever creative, eye-catching signage or slick sales collateral. Companies that get great results from their marketing first spend time […]
