If you run a small- to medium-sized business (SMB), you need to keep your brand top-of-mind, specifically during strategic planning phases. I participated in a recent poll a friend conducted for his SMB network. The question, “Is your website at the center of your online strategy?” was the basis of the poll. Curious about his […]
I read an excellent post by James Chartrand over at Copyblogger recently, How to Turn Yourself Into a Damn Fine Writer. There are some real nuggets of wisdom in this post that I think every B2B marketer needs to revisit often, including yours truly. The one about motivation really struck me because I don’t consider myself […]
Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]
If the riots in 1994 following the Canucks defeat to the New York Rangers left a blemish on Vancouver, then the riots of 2011 have tarnished the franchise for generations to come. I’ve been a Canucks fan since 1978 when Stan Smyl was drafted by Vancouver. I remember the excitement of the 1982 cup run. […]
The great thing about the past is that we can learn valuable lessons with 20/20 vision, especially if those past events are still fresh in our minds. So I want to share a great article written for MarketingProfs last year, Stronger Brands Recover From Recession Faster. A ton of marketers say they understand marketing and […]
Content is King, right? Maybe not… Last week I had a good chat with a potential new client. She asked me two questions: “Do you guys develop content?” and, “How much does it cost?” The first one was easy to answer. The second one, not so much. When we Google, we look for websites […]
After four months of planning, designing, negotiating, and living in a rather cramped office, we are very excited to be moved into our new digs in Burnaby, BC. Here is our new contact information: SterlingKlor Communications Inc. Suite 502, 4445 Lougheed Hwy Burnaby, British Columbia Canada V5C 0E4 Phone: 604-678-9464 Fax: 604-205-5257 Toll-Free: 1-855-845-3333 The […]
Investing in a credible brand image for your company, product or service is critical to raising capital. It not only makes you look like a winner, it instills confidence and trust in your potential investor. Have you ever watched Shark Tank or Dragon’s Den? Most often, the entrepreneurs who get funding from the investors on […]
I just noticed our last blog post is 323 days old. Ouch! Wow, time flies when you’re having fun and working hard. So, you ask, what has kept us so busy that we were forced to temporarily abandon our blog? Good question. We’re growing! Well, a lot has changed in the last 10 months. The […]
By simple definition, a landing page is the first page you arrive at after clicking a search result, email campaign or banner ad. People sometimes mistake a “landing page” for a website’s homepage because it’s the first place they are pointed to. Some people prefer to bookmark a landing page instead of a home page. […]
