Since 2008, social media marketing has transformed everything we used to know about creating awareness and generating leads. Gone are the days of “push” marketing. Today it is all about “pull” or “peer-peer” marketing. We see consumer package brands promoted on social sites like Facebook and Pinterest all the time. Sure, it makes sense to […]
Small businesses in the B2B space can learn from a recent VerticalResponse survey summed up nicely by VentureBeat’s John Koetsier, showing 66% of small businesses have invested more on social media marketing activities in 2012 than in 2011. I think most B2B business owners reading this would find it surprising that over 43% of small businesses […]
There is a fantastic SlideShare by Velocity Partners on the use of metaphors in B2B Marketing (or misuse, rather). As I wrote in my previous post, business marketing is about relationships because the journey (more on that below) that B2B companies take their customers on is all about finding a solution to their problem, not […]
B2B Marketing is a marathon Although both business-to-business and business-to-consumer marketing targets people, there is a fundamental difference between B2B and B2C marketing. At the core, businesses that market to other businesses are relationship driven, whereas businesses that market to consumers are product driven. Think of B2C as a sprint and B2B as a marathon. […]
According to a recent 2012 State of Digital Marketing report published by WebMarketing 123, B2B Marketers are closing the gap on B2C Marketers when it comes to SEO, PPC and Social Media. The infographic below is a snapshot of the report and illustrates a few key nuggets that every B2B company should consider when planning […]
I was checking out Entrepreneur Magazine when I came across an article by one of my favourite people in marketing, Ann Handley, the content queen over at MarketingProfs. Photography, Ann says, can make or break a marketing campaign. I couldn’t agree more because when it comes to creating effective visual content, she paints a very […]
Content marketing is critically important for any company that wants to maintain leadership or position for growth, whether by increasing existing market share or by capturing new markets. B2B companies such as SAP, Cisco and Intel do an outstanding job at offering consistently fresh content that not only builds awareness, but also creates connections that […]
Image driven websites and social media channels like Instagram and Pinterest are driving B2B brands to deliver more visual and engaging content. Gone are the days of IT departments creating the corporate website or relatives of the management team designing the company logo. B2B companies are becoming much more serious about how their brands are […]
Every now and again a gem of wisdom worth sharing comes our way. Paddy Donnelly, an Irish designer based in Belgium, has probably written the most important web design and online marketing article in a very long time. The “Above The Fold” concept is a ball-and-chain publishing idea that may have worked in the Y2K […]
If you’re still skeptical about the value of blogging for business, the folks over at GenY Medium have created a provocative infographic that explains why it is a vital ingredient in your social media calendar. The point of the infographic is writing with passion, but there are also some real gems that every B2B marketer […]
