Traditional business-to-business lead generation strategies like cold calling, unsolicited site visits, and email worked a few years ago but will not deliver great results today. Social media, mobile technology and content marketing has changed the B2B landscape forever. Inbound marketing strategies are now generating more demand for business products and services than traditional marketing ever […]
Since the release of Google’s Panda and Penguin search algorithms last year, much has changed for B2B companies – how they go to market; how they generate leads; how they keep leads. In fact, a recent IDG report shows that B2B buyers are influenced by social, mobile and video content more than ever before. Useful […]
Last week we discussed how to create a B2B content-centric ecosystem so that B2Bs can be better prepared for today’s B2B buyer. This is a followup post based on a recent IDG study published by BtoB Magazine. According to IDG, B2B tech buyers are becoming more and more influenced by social, mobile, and video content […]
Since 2008, we have seen B2B companies approach their content in three ways: They Deny that the new content and social rules of engagement apply to them. They Copy what B2C companies are doing but are frustrated with the results. They Invest in developing a content-centric ecosystem. Only one of those approaches yields positive results. […]
Happy New Year! After eating way too many baked goods over the holidays, we are back heads-down on some exciting new projects to kick off 2013, not to mention trying to work off some of these muffin-tops. Before we get into any new content topics, I wanted to reflect on a few highlights we shared […]
Best of the season to all our readers and visitors! We’re taking a break from the blog over the holiday and will be back to share some cool things with you in the New Year. Here’s to much success and prosperity in 2013. See you in January!
Remember Y2K? Things were much simpler then. In the last 15-20 years we’ve been hit with a few major market shifts due to some amazing innovations in technology and communications. But the mother of all marketing tsunamis hit us in 2008: social media. In four years we have witnessed unprecedented change in a very short […]
Seth Godin is the Peter Drucker of our generation. Since the 1940’s, Drucker was well-known for his management and business savvy, especially when it came to innovation and marketing. And although Seth Godin speaks of marketing in general consumer terms, a recent Inc.com post is chalk-full of fantastic insight that is just as relevant and […]
For B2B companies, email is considered the number one B2B Marketing platform. Why? Email was designed for business, unlike social media platforms like Facebook and Pinterest. That being said, savvy businesses are integrating email into their social marketing strategy, using social tools to boost visibility, SEO ranking, and customer engagement, and using email to nurture […]
For B2B leaders who see the potential upside of social marketing, many still struggle with how and when to craft social content in order to generate demand and nurture relationships. Mainstream social networks (Facebook, Twitter, Pinterest) were not specifically built for the business-to-business audience so the task can be overwhelming and appear pointless. Indeed, a […]
