Social media is being used by more and more businesses, to mostly positive results. Using tools such as Facebook, Twitter and LinkedIn can help your business reach a wider audience than you may have ever thought possible. However, as awesome as these tools may be, you do need to be careful about how you (and […]
Writer’s block. It happens to the best of us. Including me, right now. They say you should always write what you know, so I’ve decided to do just that and write about what to do when you have nothing to write about. (I’m kind of a pro at this, so you may want to take […]
Back in the day, many businesses relied on word of mouth for advertising. There’s nothing more effective than someone you know giving a personal recommendation for a product. It has always worked fairly well. Someone really loves your product, so they tell their friends and those friends tell other friends, and it continues on. (Like […]
I read an article from Ars Technica earlier this week that really got me thinking. It was about a study done at Elizabethtown College about how adding personal tweets to your business Twitter feed can affect your credibility. Most people would think that business accounts should be just that – business accounts. That’s understandable, as […]
