Strategy+Design

For new or established technology companies, winning market share can be a challenging objective. With so much competition out there, how do you stand out and capture the attention of your target audience? In this article, we’ll examine some tactics that can help you win market share for your company in hyper-competitive times and be looked at as a leader.

Develop a strong value proposition

Winning this competition always starts with knowing the audience you want to reach, but we assume that if you are in business you are aware of the marketplace and to whom you are trying to reach. Once you’ve defined your target audience, the key step is to develop a strong value proposition. Your value proposition should clearly communicate the unique benefits of your product or service to your target audience. What sets you apart from the competition? Why should prospects choose you over other options? Understanding that two brands cannot occupy the same position should help craft something unique.

Focus on the customer

Offering an exceptional customer experience is essential to building brand trust and word-of-mouth ambassadors. Make sure your product or service is user-focused and easy to use. Excellent customer support should become a well-known attribute. This will help you retain customers and build a positive reputation in the industry.

Leverage content marketing

Creating high-quality content is an effective way to engage and educate your target audience. We always use a variety of formats, such as blog posts, videos, infographics, and whitepapers to boost company visibility. This tactic will help your company from an SEO perspective which will attract prospects and build credibility.

Properly Utilize social media

Social media is a powerful tool for building brand awareness and engaging with your target audience. Use platforms like LinkedIn, and Twitter to promote your content, share industry insights, and engage with prospects. Social media can seem superficial at times, but the audience is there and therefore brands/companies should be communicating there as well. The next step is to align Social media with innovative content ideas like videos, interactive webinars, or webcasting company events.

Attend industry events

Attending industry conferences, trade shows, and other events is an excellent way to network, showcase your products or services, and learn from industry experts. The events scene has changed quite a bit since the pandemic slowed things down, but these events are needed to get face time with potential decision-makers and view the competition at work. Attending events will help you build relationships with prospects and stay up-to-date on industry trends. There are multiple ways to participate at events, 1) as an observer, being on the ground and taking in the presentations and keynote addresses 2) Have a formal company presence or trade show booth, highlight your product or service for the industry and hope to attract new prospects 3) Become a speaker or give a specific presentation, this tactic allows for you to speak directly to interested audiences and create a reputation as a subject matter expert.

Partner with complementary companies

Partnering with other companies that offer complementary products or services can expand your reach and offer a more complete solution to your target audience, this tactic is a highly effective method to overcome a large number of competitors. This can help you win new business and build valuable relationships in the industry. Partnerships take a while to properly foster but they are known to build profitable new business streams and alliances.

We are aware that winning market share for your B2B technology company requires a solid strategy and a consistent approach to accomplish the set-out business objectives. By creating high-quality content, leveraging social media, attending industry events and finding strategic alliances, you can build a high-value brand and engage with prospects. This outcome will help you win new leads, and customers and grow your business.

If you need help implementing these tactics for your B2B technology company, contact us today. Our team can help you develop a customized marketing strategy that drives results