Strategy+Design

Teaching the C-suite about branding can be a challenging task.

Strategic Marketing has become an essential aspect of any successful business endeavour, and it typically requires planning and solid execution.

“Stopping advertising to save money is like stopping a watch to save time.”  Henry Ford With this current business landscape, many B2B companies are under pressure to cut costs wherever they can. Unfortunately, one area where companies often look to save money is in their marketing budgets. While it may seem like a good idea […]

Getting it right! When marketers and business owners want to create a marketing campaign that will help build a stronger, more competitive position for their brand, they can borrow some lessons from those in the ad agency world. This piece from AdAge is geared to agencies on how to be more strategic when developing creative […]

Integrated marketing is key.  Deploying a mashup of the best old school and leading edge digital techniques — that are right for your business — leads to better results for your investment.  Reaching new customers requires synchronized tactics across relevant and targeted platforms. Here are 5 reasons to have an integrated marketing plan: Fragmentation of […]

Stay Calm and Go Digital doesn’t sound right unless you’re already on track with a solid digital transformation strategy. If you happen to be one of those companies that has embraced the digital cultural revolution, then you’re ahead of the pack. Many companies are just starting to learn how to conduct ‘the audit’ to understand […]

For B2B companies, email is considered the number one B2B Marketing platform. Why? Email was designed for business, unlike social media platforms like Facebook and Pinterest. That being said, savvy businesses are integrating email into their social marketing strategy, using social tools to boost visibility, SEO ranking, and customer engagement, and using email to nurture […]

As part of my regular routine, I read articles and blogs to ensure I am on top of the things happening and shaping the business world I operate in. Recently I ran across the findings of a CEO survey over at Marketing Charts where the results indicated that a high proportion of CEO’s have a […]

Eric Wittlake (@wittlake) over at B2BDigital.net asks a poignant question in a recent post on the dangers of opinions in marketing: How does your opinion influence your marketing activity? It’s a great question for both client and agency. Shooting from the hip is dangerous When we are engaged in marketing activities, why do we gravitate to […]

This may surprise you, but according to eMarketer and BtoB Magazine, North Americans rely equally on traditional and digital media when researching information and making purchasing decisions. Canadians prefer print, Americans prefer online… but only slightly. According to a February eMarketer article, Traditional Trumps Social Media Influence in Canada, a study conducted by the Canadian Council […]