Strategy+Design

In a world saturated with brands vying loudly for attention, it’s crucial to stand out and make an impact

An amazing brand identity is just the beginning. To truly thrive, develop a targeted marketing strategy that focuses on your unique value proposition and sets you apart from the competition.

Getting it right! When marketers and business owners want to create a marketing campaign that will help build a stronger, more competitive position for their brand, they can borrow some lessons from those in the ad agency world. This piece from AdAge is geared to agencies on how to be more strategic when developing creative […]

View image | gettyimages.com Draw in B2B buyers by engaging them.   What’s our point? Great content marketed well (in the right place to the right people) will create demand for products and services This is basic: For people to want your products and services, they need to first know about what your business can […]

The French Publicis Groupe and American born Omnicom Group have announced plans to join forces in what could be the largest advertising holding company in history. This deal topped the charts with a combined capitalization of $35 Billion. Between the two companies they had combined revenues in 2012 of $22.7 Billion. They say they are […]

I was checking out Entrepreneur Magazine when I came across an article by one of my favourite people in marketing, Ann Handley, the content queen over at MarketingProfs. Photography, Ann says, can make or break a marketing campaign. I couldn’t agree more because when it comes to creating effective visual content, she paints a very […]

Image driven websites and social media channels like Instagram and Pinterest are driving B2B brands to deliver more visual and engaging content. Gone are the days of IT departments creating the corporate website or relatives of the management team designing the company logo. B2B companies are becoming much more serious about how their brands are […]

Every now and again a gem of wisdom worth sharing comes our way. Paddy Donnelly, an Irish designer based in Belgium, has probably written the most important web design and online marketing article in a very long time. The “Above The Fold” concept is a ball-and-chain publishing idea that may have worked in the Y2K […]

This month, Tech Crunch Disrupt in New York will be focusing on Design during their Office Hours segment. Six companies will have a chance to spend time on-stage with some talented design experts. Startups will get to go up on stage, show the TC experts their designs, and receive advice and feedback. Pretty cool considering […]

If you ask most clients about what they hope to accomplish with their social media campaigns, they will probably tell you that they want to go viral. It’s the sort of thing marketers don’t like to hear, because it really can’t be promised. Even if you set everything up for success, there’s just no way […]