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Category Archives: Branding

When Brand Redux makes sense.

What the heck is a brand redux? – It means freshen up In our previous blog post we addressed when and why a B2B company should rebrand. Here, let’s have a look at when a brand redux, or re-fresh is what you need. Like a haircut, or a shine on your shoes, a brand refresh […]

Rebrand or Redux

Rebrand or brand re-fresh? One is strategic, related to a new vision for your business and includes every aspect of your organization. The other, more tactical, is what people see from your company like a new look, colours, or messaging. In this blog post we will look at when and why a B2B company should […]

Strategy and Tactics – The same right?

#171303562 / gettyimages.com Like tomato, ‘tomahto’, many business people think strategy and tactics are one in the same. Or, they say strategy and mean tactics. Strategy and tactics are distinctly different, both very important, and need to be aligned. Tactics can be easy, fun and creative to conceive. But, creating a tactical plan that will […]

3 Ways To Tell An Eye-Catching Visual Story

Image driven websites and social media channels like Instagram and Pinterest are driving B2B brands to deliver more visual and engaging content. Gone are the days of IT departments creating the corporate website or relatives of the management team designing the company logo. B2B companies are becoming much more serious about how their brands are […]

3 Ways to Improve B2B Brand Experience

1. Communicate the experience, not prices or features Too many B2B companies go to market based on product features and price. The problem with that marketing approach is that features and prices change… a lot… so you’re always stuck in the spin cycle of re-purposing mixed messages. Just ask Microsoft or RIM. Marketing a “brand […]

Brand relevance is more important than ever

Mitch Baranowski wrote a fantastic piece on Fast Company’s CoExist site about the importance of ensuring brand relevance. Listen up! Branding is not a tactical free-for-all anymore! Companies are paying much more attention to their brand culture and their brand perception these days because there are many more instantaneous customer touch-points than there have ever […]

How to find your social media voice

Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]

The Social Media Bowl

Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. […]

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