Strategy+Design

Everyone seems to be talking about Pinterest these days. In terms of social media sites, it’s relatively new and is just starting to pick up steam. So, what is it about Pinterest that’s generating such buzz?

For those who don’t know much about the site, it is an online pinboard where users can post (or in Pinterest lingo, “pin”) up images of things they find on the Internet that inspire them. This could be for anything from design inspiration and fashion ideas to crafts and recipes. Like any other social media site, Pinterest lets you add people you know and follow other users who post things you like. People can comment on your posts and “like” them. It essentially serves as a quick and easy method of curation, as users can pull the bits of sites they like together in one place without having to create a whole blog post in order to do so.

So, the question is this: Like other social media sites, does Pinterest have a place in your company’s social media strategy? The answer is complicated. If your business happens to be in the fashion or design space, then Pinterest would be a very good fit. However, if your business involves something much less visually appealing, it might not work so well for you. I’ve gathered a few articles that shine a light on the different ways both individuals and businesses can use Pinterest, to help you see the possibilities of this social sharing site.

A Guy’s Guide to Pinterest – Read Write Web
While it may seem like it, Pinterest isn’t just for the ladies! You might be surprised to learn that only about 58% of the site’s traffic comes from females. Here’s what Pinterest looks like from the male perspective.

15 Pinterest super-users share their thoughts – Communications Conversations
15 of the top Pinterest users talk about how they use the site and give insight on how businesses could benefit from using it.

10 tips to get the most out of Pinterest for your business – The Next Web
Beyond the potential to drive traffic and the SEO applications, Pinterest has the potential to let you connect with your audience in new ways. Here are 10 great suggestions for how you could get started.

4 Reasons For B2B Marketers To Explore Pinterest – Social Media B2B
If you aren’t sure if your business would work with Pinterest, take a look at this. Just like in the beginning of Facebook and Twitter, B2B brands had to get creative and think of new and different ways to apply these new sites to their business. This article gives some great reasons for why the site should be on the minds of B2B brands.

Now that you’ve read a little more about Pinterest, what do you think? Can you see the site becoming part of your social media marketing plan? Share your thoughts with us in the comments.