B2B Case Study: Maersk Gets Social Media Right
Ever since the social media tsunami hit the corporate boardroom in 2008, B2B social media discussions have been usually met with rolling eyes and smug grins. After all, B2B is all about business, not fans, likes, and followers. Right? At first, one would think the B2B skeptics were right, but Maersk Line, the global Danish shipping […]
