Social Media Demographics (INFOGRAPHIC)
We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit of a deeper look at exactly who is using these sites. There are a few stats that jumped out at me:
- Overall, Facebook users are much older than I would have thought. If you look at the age groups, you can see that the largest groups are 35 -44 and 45+. I think most people would probably guess the numbers to be much higher in the younger age groups.
- Twitter users are very mobile. 54% of Twitter users access the site through mobile devices. This isn’t really a surprising statistic, given the nature of the site. (The original question on the status update was, “What are you doing?” People still use the site to share this information with people, often while they’re on the go.) It’s still a high number, which indicates that more people overall are accessing sites through mobile devices. If this is the case, businesses need to be thinking hard about their mobile strategies.
- Pinterest and Google+ seem to have completely opposite demographics. This is something we mentioned in a previous blog post, but it’s still and interesting statistic. Google+ is more popular with men, while Pinterest is preferred by women.
However, the most interesting information to me has to do with the reasons why people are using social media. The majority of people say they are using social media to stay in touch with people in their existing social circles (friends, family, old friends), whereas the numbers of people using social media to make new connections are much smaller. I imagine that these numbers will start to grow in the near future as people become more comfortable with the idea of expanding their social networks using online methods, especially for business use.
Have a closer look at the infographic below and let us know what you think. Do you find any of these numbers surprising? Do you agree with our thoughts on what these numbers mean? Share your thoughts with us in the comments. We would love to know what you think.
