Just say “No” to random acts of marketing
Random marketing wastes time and money
Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas at the wall as possible, then do whatever sticks and then hope for the best. What you usually end up with is a big ol’ mess.
Integrated marketing is effective and efficient
Marketing is all about communicating effectively and this can be tricky to do well. These days there are many different ways to market your business. The most strategic approach is called integrated marketing. It combines inbound (new) and outbound (traditional) strategies to create community within your market. New tools like Google Analytics, Google Adwords and Social Media sites like LinkedIn and Twitter can now be utilized to market your product or business in an integrated approach. For example, you could:
- Use/create a Linkedin account to drive traffic back to your website and/or blog, helping you generating sales leads
- Use Twitter to let your customers know about new products or improvements you have made and link the tweets back to your website and/or blog
- Direct people to your website using traditional strategies such as direct mail
Spend less, get more
Integrated strategic marketing is a lot more cost-effective and less messy than random, spaghetti marketing because it is not based on trial and error. It also wastes less time and drives real, measurable results. Strategy mixed with creative brainpower creates integrated marketing that helps you not only win business, but also retain it. So think strategically, plan accordingly and just say “No” to random acts of marketing.
As always, leave us a comment and let us know what you think.
