Measuring Success – Tips on Social Media Metrics
Getting started in social media can be confusing, but what can be even more confusing is trying to figure out whether or not it’s working. How do you know what to measure and how do you measure it? The answer to this question is going to be different for every business. We’ve gathered a few articles about metrics to help you figure out what you should be looking at.
Which Social Media Metrics Really Matter? (And To Whom?)
This article from Forrester discusses how different metrics matter to different people in the organization. The things that are important to your community managers (Fans, followers, comments) aren’t going to mean anything to your executives.
The 10 Social Media Metrics Your Company Should Monitor
This piece from Social Times highlights 10 general ideas for measuring social media ROI. These are great general suggestions that can be applied to any kind of business. Looking at things like bounce rate, network size, conversions can all give you a good picture of how your social media efforts are performing.
The 4 Marketing Metrics Mandates
At Social Media Today, Jay Baer talks about the 4 mandates companies should be considering when it comes to measuring social media and online marketing campaigns. One excellent point is focusing on behavior-based data. In other words, it’s not necessarily how many followers you have, but rather how those followers act and react to your campaigns.
How to Set Social Media Marketing Goals
This Hubspot article suggests asking yourself one important question to help you figure out what to measure: Why are you doing it? Once you determine your main reason for jumping into social media, you can figure out how to measure your goals and pay close attention to only the metrics that matter to you.
Social media is constantly evolving, which means that how we measure its success is also changing. These tips will help you better understand how to adapt your metrics as you go along so you can make sure your campaigns are successful.
How do you measure social media success? Please share your tips and ideas with us in the comments. We love hearing from you!
