Getting More Clicks on Twitter [Infographic]
Dan Zarrella, the social media scientist over at HubSpot, offers some fantastic insight into getting the most out of Twitter from this excellent infographic. Because Dan spends a ton of time researching and analyzing how to optimize social media for business, this one really struck a chord with me.
Dan’s advice is pretty simple: You should be creating a ton of interesting content and sharing it with your followers. The trick is to share content effectively.
Here are Dan’s top 8 effective ways to get more clicks on Twitter (based on Eastern Standard Time):
- Keep tweets between 120-130 characters
- Insert shortened links 30-35 characters in (about 25%)
- Don’t tweet more than once every hour
- Choose appropriate words and phrases
- Test tweets using the paper.li system
- Use verbs rather than nouns
- Tweet later in the week*
- Tweet in afternoons and evenings
* Note: Dan recommends tweeting on weekends but I believe he is referring to individual or personal Twitter accounts rather than company Twitter accounts. That said, if you or your company want to tweet Saturdays and Sundays, have at it!
For Dan’s complete post, see: http://danzarrella.com/infographic-how-to-get-more-clicks-on-twitter.html
Let us know your thoughts on getting more clicks from Twitter. Enjoy!
