Connect with your audience in relevant and meaningful ways
We are dedicated to helping our clients achieve market success by planning strategically and executing creatively.
Market success is achieved through the combined effectiveness of insight, strategy, creative and metrics.
We call this approach The Four Pillars of Integrated B2B Marketing.
1. Insight
Ideas start with insight. The greater the insight, the greater the idea.
Insight is not opinion, assumptions or instinct. While those traits help in planning and estimating, true insight is gained by collecting real data from your market through research, analysis and dialogue.
2. Strategy
B2B marketing is hard. It’s even harder to do well. We like that.
More and more B2B buyers are turning to social, mobile, and video channels to make their purchasing decisions. Companies that do not put a face and a voice to their name will not be considered. Is your business prepared?
3. Creative
Creativity is a strategic imperative, a core driver of innovation.
Content is more important today than ever before in business history. Companies that create useful content that gets shared are the companies that get shortlisted. If your content is not driving customer engagment, we can help.
4. Metrics
What’s working? What’s not? Are you spending too much? Too little?
Planning and executing your marketing is a good start, but what makes the process truly valuable is the ability to measure and optimize those efforts so you can use the data to help make informed business decisions.
Core B2B Marketing Services
When it comes to your marketing strategy, Integration ensures you’re getting the most out of your investment. This plan will allow you to maximize the valuable equity that exists between channels. With this in mind we employ a collaborative strategy across a number of key channels.
Marketing Strategy
Brand Development
Integrated Marketing
Social Media
Lead Generation
Creative DesignPlanning Activities
Research & Analysis
Online Analytics
Discovery & Preparation
Campaign Strategies
Presentation
Creative Activities
Branding & Corporate Identity
Graphic Design
Print Design
Website & Mobile Design
Information Architecture
Content Development
Copy Writing
Integrated Activities
Email Marketing
Landing Pages
Outdoor Advertising
Inbound Marketing
Mobile Marketing
Webinars
Microsites
Search Engine Optimization
Search Marketing
Contracted Services: Public Relations, Business analysis/requirements gathering (IT), Video Production, Photography, Media Purchasing, HTML5, CSS3, jQuery, Application development (mobile, web, apps)
