The Digital Business

Tag Archives: Twitter

53% of B2B companies using social media are not using it to generate demand [Infographic]

Since 2008, social media marketing has transformed everything we used to know about creating awareness and generating leads. Gone are the days of “push” marketing. Today it is all about “pull” or “peer-peer” marketing. We see consumer package brands promoted on social sites like Facebook and Pinterest all the time. Sure, it makes sense to […]

Keep blogging and tweeting, but pick up the phone too!

My good pal and veteran telemarketing guru, David F. McCullough over at Transamerica Microsearch, replied to one of our retweets recently about a very good tweet by Dave Thomas (@businessdotcom), Am I Doing All I Can with B2B Telemarketing? David was happy to hear someone using “telemarketing” on a Social Media website because he was […]

Getting More Clicks on Twitter [Infographic]

Dan Zarrella, the social media scientist over at HubSpot, offers some fantastic insight into getting the most out of Twitter from this excellent infographic. Because Dan spends a ton of time researching and analyzing how to optimize social media for business, this one really struck a chord with me. Dan’s advice is pretty simple: You […]

Social Media Demographics (INFOGRAPHIC)

We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable  and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]

How to find your social media voice

Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]

The Social Media Bowl

Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. […]

Vital Statistics for B2B Social Media

There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]