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Tag Archives: SAP

5 Tips From Seth Godin On Growing Your B2B Market

Seth Godin is the Peter Drucker of our generation. Since the 1940’s, Drucker was well-known for his management and business savvy, especially when it came to innovation and marketing. And although Seth Godin speaks of marketing in general consumer terms, a recent post is chalk-full of fantastic insight that is just as relevant and […]

5 Ways Visual Content Boosts B2B Marketing Campaigns

I was checking out Entrepreneur Magazine when I came across an article by one of my favourite people in marketing, Ann Handley, the content queen over at MarketingProfs. Photography, Ann says, can make or break a marketing campaign. I couldn’t agree more because when it comes to creating effective visual content, she paints a very […]

How To Win At B2B Content Marketing

Content marketing is critically important for any company that wants to maintain leadership or position for growth, whether by increasing existing market share or by capturing new markets. B2B companies such as SAP, Cisco and Intel do an outstanding job at offering consistently fresh content that not only builds awareness, but also creates connections that […]

3 Ways To Tell An Eye-Catching Visual Story

Image driven websites and social media channels like Instagram and Pinterest are driving B2B brands to deliver more visual and engaging content. Gone are the days of IT departments creating the corporate website or relatives of the management team designing the company logo. B2B companies are becoming much more serious about how their brands are […]

3 Ways to Improve B2B Brand Experience

1. Communicate the experience, not prices or features Too many B2B companies go to market based on product features and price. The problem with that marketing approach is that features and prices change… a lot… so you’re always stuck in the spin cycle of re-purposing mixed messages. Just ask Microsoft or RIM. Marketing a “brand […]

As B2B Marketing Budgets Increase, So Should Revenues

Although B2B Marketing has made great strides in the last few years, it’s time for B2B Marketers to get serious about making their marketing programs strategic growth initiatives that focus on capturing market share and driving revenues, rather than wasting valuable dollars on disconnected marketing tactics. Case in point: B2B Marketing budgets will increase by […]

How Revenue Performance Management gets Sales and Marketing on the same page

Getting on the same page will increase revenue According to marketing automation solution providers like Eloqua and Marketo, Revenue Performance Management (RPM) gets everyone on the same page so that sales and marketing work towards a common business objective, rather than pointing fingers when things don’t happen. The video above, care of Eloqua, illustrates key […]