Strategy+Design

The Digital Business

Tag Archives: sales strategy

Who’s Driving Your Online B2B Sales Strategy?

Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the transactional shift as the traditional customer contact strategies for their sales, marketing, and communications move away from a ‘human only’ context and into […]