In 1954, Peter Drucker, the authority on business management and modern marketing, said that “business has only two functions: marketing and innovation.” Since then, innovation has become one of the most overused words in business-to-business marketing. From technology to manufacturing, many companies claim to have innovative solutions. If you’re a B2B buyer, how do you […]
Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the transactional shift as the traditional customer contact strategies for their sales, marketing, and communications move away from a ‘human only’ context and into […]
Seth Godin is the Peter Drucker of our generation. Since the 1940’s, Drucker was well-known for his management and business savvy, especially when it came to innovation and marketing. And although Seth Godin speaks of marketing in general consumer terms, a recent Inc.com post is chalk-full of fantastic insight that is just as relevant and […]
