The Digital Business

Tag Archives: opinions

Does your opinion influence your marketing activity?

Eric Wittlake (@wittlake) over at asks a poignant question in a recent post on the dangers of opinions in marketing: How does your opinion influence your marketing activity? It’s a great question for both client and agency. Shooting from the hip is dangerous When we are engaged in marketing activities, why do we gravitate to […]

Audi: a lesson in brand investment

All too often, companies ponder if it’s worth it to invest in marketing activities such as branding. There is a misconception of that task to begin with, but for the sake of making this post short-ish, let’s assume business owners know that branding is more than having a “cool” logo and tagline. The misconception is […]

Why your company should develop a social media policy.

Social media is being used by more and more businesses, to mostly positive results. Using tools such as Facebook, Twitter and LinkedIn can help your business reach a wider audience than you may have ever thought possible. However, as awesome as these tools may be, you do need to be careful about how you (and […]

The new word of mouth.

Back in the day, many businesses relied on word of mouth for advertising. There’s nothing more effective than someone you know giving a personal recommendation for a product. It has always worked fairly well. Someone really loves your product, so they tell their friends and those friends tell other friends, and it continues on. (Like […]

How personal tweets can help your brand seem more genuine.

I read an article from Ars Technica earlier this week that really got me thinking. It was about a study done at Elizabethtown College about how adding personal tweets to your business Twitter feed can affect your credibility. Most people would think that business accounts should be just that – business accounts. That’s understandable, as […]

The Creative Taste Debate… and how to avoid it

In marketing, opinions can be dangerous for both client and agency, especially those that are centered around personal taste. It’s a double edged sword. Going on gut feel rather than facts and real insight can get you into all sorts of trouble because making assumptions usually leads to tactical solutions that feel right in the […]