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Tag Archives: marketing strategy

Strategy and Tactics – The same right?

#171303562 / gettyimages.com Like tomato, ‘tomahto’, many business people think strategy and tactics are one in the same. Or, they say strategy and mean tactics. Strategy and tactics are distinctly different, both very important, and need to be aligned. Tactics can be easy, fun and creative to conceive. But, creating a tactical plan that will […]

Boys and Girls – Google+ vs Pinterest

There has been a lot of buzz surrounding Pinterest lately, probably because of the huge growth it has seen in the past few months. It seems to have replaced the buzz around Google+ from last year. These sites are different in a few ways, but what is interesting is the gender breakdown of the users […]

Vital Statistics for B2B Social Media

There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]

What’s the deal with Pinterest?

Everyone seems to be talking about Pinterest these days. In terms of social media sites, it’s relatively new and is just starting to pick up steam. So, what is it about Pinterest that’s generating such buzz? For those who don’t know much about the site, it is an online pinboard where users can post (or […]

How understanding the brain will help you understand content marketing.

I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were […]