In the digital workplace, realizing Digital Maturity is an achievement. It is a quality others notice as a badge of authority. It not only has financial pay-back, it also honors those individuals and companies who have gained the experience to operate using this “Digital Advantage”. Digital Maturity is an emerging concept that originates from a 2012 […]
According to a recent 2012 State of Digital Marketing report published by WebMarketing 123, B2B Marketers are closing the gap on B2C Marketers when it comes to SEO, PPC and Social Media. The infographic below is a snapshot of the report and illustrates a few key nuggets that every B2B company should consider when planning […]
My good pal and veteran telemarketing guru, David F. McCullough over at Transamerica Microsearch, replied to one of our retweets recently about a very good tweet by Dave Thomas (@businessdotcom), Am I Doing All I Can with B2B Telemarketing? David was happy to hear someone using “telemarketing” on a Social Media website because he was […]
This may surprise you, but according to eMarketer and BtoB Magazine, North Americans rely equally on traditional and digital media when researching information and making purchasing decisions. Canadians prefer print, Americans prefer online… but only slightly. According to a February eMarketer article, Traditional Trumps Social Media Influence in Canada, a study conducted by the Canadian Council […]
