The Digital Business

Tag Archives: Digital Maturity

Adopting Innovative B2B Marketing

Digital technology and business innovations are driving new revenues for progressive companies. For any new technology or business process to become successful, it must first be accepted and then adopted by humans. Successful B2B companies such as Maersk, SAP, and IBM, have adopted innovative B2B marketing strategies that allow them to generate more demand and […]

What is Digital Maturity?

Digital Maturity is a new concept for B2B. The concept can be compared to growing a competency or any set of skills and activities that take you from novice to expert in a particular dimension of business. As previously discussed, Digital Maturity is more than just a money-maker when properly implemented. From manufacturing to technology, […]

Digital Maturity: Ignite New Revenues, Better Profits, and much more.

In the digital workplace, realizing Digital Maturity is an achievement. It is a quality others notice¬†as a badge of authority. It not only has financial pay-back, it also honors those individuals and companies who have gained the experience to operate using this “Digital Advantage”. Digital Maturity is an emerging concept that originates from a 2012 […]

B2B Content Marketing: The Elephant In The Room

Most B2Bs know that they must change how they deal with their content in order to not only keep up, but succeed in today’s marketplace. And although some may realize that if they don’t publish, they will perish, too many still don’t know where to begin. That’s because the company’s content ecosystem and the its […]

Who’s Driving Your Online B2B Sales Strategy?

Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the transactional shift as the traditional customer contact strategies for their sales, marketing, and communications move away from a ‘human only’ context and into […]