Strategy+Design

In the digital workplace, realizing Digital Maturity is an achievement. It is a quality others notice as a badge of authority. It not only has financial pay-back, it also honors those individuals and companies who have gained the experience to operate using this “Digital Advantage”. Digital Maturity is an emerging concept that originates from a 2012 […]

Social networking has exploded in popularity in the past few years, so it makes sense that marketers would want to follow consumers to this space. I’ve seen some great examples of campaigns that have been very successful with reaching fairly large audiences through social media channels, but I wonder how responsive people are to most […]