The Digital Business

Tag Archives: consumer research

Social Media Demographics (INFOGRAPHIC)

We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable  and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]

A little engagement goes a long way.

People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaign by Sprint is […]

The Importance of Having a Mobile Strategy

(Image via Gigaom) According to Mary Meeker, a top analyst at Morgan Stanley, more people will soon be accessing the Internet via mobile devices than from regular computers. If you take a look at the above graph, you can see that this is likely to happen in the very near future. More and more people […]