The Digital Business

Tag Archives: company blog

6 Vital Blog Statistics [Infographic]

If you’re still skeptical about the value of blogging for business, the folks over at GenY Medium have created a provocative infographic that explains why it is a vital ingredient in your social media calendar. The point of the infographic is writing with passion, but there are also some real gems that every B2B marketer […]

How understanding the brain will help you understand content marketing.

I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were […]

Generating leads with LinkedIn

Marketing on social media sites is not a new thing. With sites like Twitter and Facebook, marketers seemed to figure out how to use these networks to reach people fairly quickly and have been quite successful at it. However, there is one social networking site that has been a bit of a tougher nut for […]

Social Media Strategy 101

When you talk about developing a social media strategy, it can sound quite complicated and a little confusing. I was searching for an example to show visually how the flow of information works within a company’s social media/content marketing strategy, when I came across this awesome video by a company called IdeaPaint. IdeaPaint is a […]

Time flies…

I just noticed our last blog post is 323 days old. Ouch! Wow, time flies when you’re having fun and working hard. So, you ask, what has kept us so busy that we were forced to temporarily abandon our blog? Good question. We’re growing! Well, a lot has changed in the last 10 months. The […]

Hello world!

This is the earliest we’ve ever been late! Call Ripley’s. This is SterlingKlor’s Blog. Better late than never. For those of you who may not know SterlingKlor, we are an integrated B2B marketing agency based in Metro Vancouver with regional offices in Toronto and Seattle. We are creative and strategic thinkers with diverse backgrounds and […]