Strategy+Design

The Digital Business

Tag Archives: B2B lead generation

Top 5 reasons why integrated marketing remains relevant for B2B companies

Integrated marketing is key.¬† Deploying a mashup of the best old school and leading edge digital techniques — that are right for your business — leads to better results for your investment. ¬†Reaching new customers requires synchronized tactics across relevant and targeted platforms. Here are 5 reasons to have an integrated marketing plan: Fragmentation of […]