Strategy+Design

The Digital Business

Tag Archives: authentic

Brand relevance is more important than ever

Mitch Baranowski wrote a fantastic piece on Fast Company’s CoExist site about the importance of ensuring brand relevance. Listen up! Branding is not a tactical free-for-all anymore! Companies are paying much more attention to their brand culture and their brand perception these days because there are many more instantaneous customer touch-points than there have ever […]

How to find your social media voice

Setting up your business on Twitter or Facebook is easy. However, you can’t just hop on and start posting without thinking about a few things first. Perhaps the most important part of your social media presence is creating the voice for your brand. It’s important that your brand’s voice on social media matches up with […]

Blendtec and YouTube – Why It Works

http://www.youtube.com/watch?feature=player_embedded&v=I7TK_8RiVj8 Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your […]

How personal tweets can help your brand seem more genuine.

I read an article from Ars Technica earlier this week that really got me thinking. It was about a study done at Elizabethtown College about how adding personal tweets to your business Twitter feed can affect your credibility. Most people would think that business accounts should be just that – business accounts. That’s understandable, as […]