Strategy+Design

Blog Post

The Digital Business

Hello world!

This is the earliest we’ve ever been late!

Call Ripley’s. This is SterlingKlor’s Blog. Better late than never.

For those of you who may not know SterlingKlor, we are an integrated B2B marketing agency based in Metro Vancouver with regional offices in Toronto and Seattle. We are creative and strategic thinkers with diverse backgrounds and experiences. We specialize in ideas that influence, engage and connect our clients with their customers. Every solution we craft is as unique as our clients, because we believe creative ideas can make all the difference for companies that want to be #1.

We love thinking up killer ideas that help to separate our clients from their competition. We also love bringing those ideas to life by making the stuff our ideas can live in, like websites, blogs, email campaigns, direct mail, trade show displays and so on.

I have to admit, starting a blog after 10 years (OMG, has it been 10 years?) is a bit like eating humble pie. I remember in 2005 when blogging was all the craze. I didn’t really get it because blogs seemed more like endless rambling and venting than anything useful. Who had the time for that nonsense? There was more important things to do… like work!

Then, in a blink of an eye, five years whip by and it’s 2010. Is blogging still a craze? I don’t think so. Blogs have matured and blog content has become much more relevant. That said, blogs have become an integral marketing component of a new craze – Social Media. Social marketing depends on blogs, especially in the B2B space where Facebook and Twitter may not be as relevant.

So now here we are. SterlingKlor is humbly practicing what we’ve been preaching to our clients. Making connections. Sharing knowledge. Like I said, better late than never.

More pie? Oh yes, please…

Leave a Reply