We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]
When you look at successful social media campaigns, they all seem to have one thing in common – they are easy to participate in. It’s something we touched on in last week’s post about the Kony 2012 campaign. The fact that all that was required of people was to click a few buttons in […]
There’s no doubt about the fact that B2B marketing is changing, especially with the increased use of social media. Would you be surprised to learn that B2B companies are actually leading the charge when it comes to social media? 81% of B2B companies have accounts on social media sites, compared to only 67% of B2C […]
I recently watched an excellent webinar from BtoB Online called “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers”. (Featuring Lynn Randall and Laura Lear.) This presentation talked about how our brains have adapted to our use of technology and how that has changed the way we respond to storytelling. There were […]
I came across this great image on Social Media Explorer and I wanted to share it with you. Content marketing is something we have talked about a fair bit in the past year and I think it’s great to have a visual representation of what it really means. The burger is a great way to […]
It seems as though these days we’re always talking about social media and convincing clients to embrace new developments in technology. Things change so quickly these days that I can understand how some people might see it as nothing more than a fad. However, the next time I come across someone who seems to think […]
The other day I was looking up a business and went to their website. I searched around a bit on the website and saw case studies from 2001. It made me stop and think about the company. Do I want to engage with a company that has 10-year-old case studies? I then went to check […]
Setting up a Facebook page is easy, but the hard part comes when you’ve got to figure out what to do with it. Ice cream shop Cold Stone Creamery is one company that has done an amazing job working with Facebook pages and has shown that they really understand the marketing potential of Facebook. Cold […]
All too often, companies ponder if it’s worth it to invest in marketing activities such as branding. There is a misconception of that task to begin with, but for the sake of making this post short-ish, let’s assume business owners know that branding is more than having a “cool” logo and tagline. The misconception is […]
Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your video, […]
