Mashable has some interesting stats on Twitter activity during Sunday night’s Super Bowl game. You would think that with so many people tuned in to watch a football game, most of the chatter would have been about football, right? Oddly enough, the answer is no. What were people tweeting about during the game? The commercials. […]
Happy New Year, everyone! We’re back from vacation and are already hard at work on a bunch of really cool projects. Before we get too far into 2012, we thought it would be good to reflect on some of the things we learned and discussed in 2011. Here is a breakdown of our top 5 […]
I came across this video in an article by Jay Dunn and thought the concept was so cool and innovative that it just had to be shared. Here’s a little summary of the project: In North America, we’re starting to see QR codes being used more often in advertising. While it’s really just starting to take hold […]
People love to be included. Sometimes marketing gets too wrapped up in talking TO people and doesn’t take the time to listen to the response. What would happen if you gave your audience a way to participate and become part of your marketing, instead of just being the audience? The latest campaign by Sprint is […]
Last week’s post was about how important it is for marketers and business owners to develop writing skills. Even if you aren’t writing your own website content or marketing materials, it’s still a skill you need to have. If you are sending emails to clients, you need to make sure that you can clearly communicate […]
I read an excellent post by James Chartrand over at Copyblogger recently, How to Turn Yourself Into a Damn Fine Writer. There are some real nuggets of wisdom in this post that I think every B2B marketer needs to revisit often, including yours truly. The one about motivation really struck me because I don’t consider myself […]
With smartphones becoming increasingly popular, more companies are seeing the importance of developing branded apps for Android, Blackberry and iPhone. Lots of companies opt to go for a basic app that provides product information and includes a mobile store. While this is useful, it’s not a very creative use of an app. The great thing […]
Random marketing wastes time and money Why are so many businesses still using random marketing tactics? I can see why some business owners think marketing is expensive. It’s no surprise when so much time and money is wasted on random tactics. Random marketing is like throwing spaghetti at the wall. You throw as many ideas […]
Social media doesn’t have to strictly rely on Facebook and Twitter. There’s another social media tool that has the potential to be hugely successful if you can manage to get the formula right – YouTube. Getting the formula right is the tricky part. If you can get the right blend of ingredients in your video, […]
Most agencies feel that B2B sector creative has to be boring and academic. But why? I have been looking around at the majority of B2B marketing and I feel that it’s time to raise the bar. It’s typically strictly informational and not very sexy at all. I think it’s time to make B2B sexy too. […]
