Strategy+Design

The Digital Business

Category Archives: Content

Creating Demand in B2B

View image | gettyimages.com Draw in B2B buyers by engaging them.   What’s our point? Great content marketed well (in the right place to the right people) will create demand for products and services This is basic: For people to want your products and services, they need to first know about what your business can […]

The Content Deluge and What it Means for B2B

According to Google Chairman Eric Schmidt, we generate as much information in a couple of days as all of mankind has since the dawn of recorded history up to 2003. Some mathematicians will argue that the true number of days is actually closer to a week, but the point is that our species generates more […]

Adopting Innovative B2B Marketing

Digital technology and business innovations are driving new revenues for progressive companies. For any new technology or business process to become successful, it must first be accepted and then adopted by humans. Successful B2B companies such as Maersk, SAP, and IBM, have adopted innovative B2B marketing strategies that allow them to generate more demand and […]

What is Digital Maturity?

Digital Maturity is a new concept for B2B. The concept can be compared to growing a competency or any set of skills and activities that take you from novice to expert in a particular dimension of business. As previously discussed, Digital Maturity is more than just a money-maker when properly implemented. From manufacturing to technology, […]

B2B Content Marketing: The Elephant In The Room

Most B2Bs know that they must change how they deal with their content in order to not only keep up, but succeed in today’s marketplace. And although some may realize that if they don’t publish, they will perish, too many still don’t know where to begin. That’s because the company’s content ecosystem and the its […]

B2B Customer Engagement Begins With Engaging Content

Business marketing is changing faster than most companies can keep up. Content appears to be the biggest hurdle, but that’s not surprising. Content has traditionally been an afterthought in the B2B space, but it won’t be for much longer. Today’s B2Bs can no longer rely on how fast they respond to customers, they must also […]

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