Strategic branding helps new B2B companies stay top-of-mind with their target audience. In a market where customers are bombarded with messages from multiple sources, it can be challenging to capture market share.
View image | gettyimages.com Draw in B2B buyers by engaging them. What’s our point? Great content marketed well (in the right place to the right people) will create demand for products and services This is basic: For people to want your products and services, they need to first know about what your business can […]
What the heck is a brand redux? – It means freshen up In our previous blog post we addressed when and why a B2B company should rebrand. Here, let’s have a look at when a brand redux, or re-fresh is what you need. Like a haircut, or a shine on your shoes, a brand refresh […]
Rebrand or brand re-fresh? One is strategic, related to a new vision for your business and includes every aspect of your organization. The other, more tactical, is what people see from your company like a new look, colours, or messaging. In this blog post we will look at when and why a B2B company should […]
Integrated marketing is key. Deploying a mashup of the best old school and leading edge digital techniques — that are right for your business — leads to better results for your investment. Reaching new customers requires synchronized tactics across relevant and targeted platforms. Here are 5 reasons to have an integrated marketing plan: Fragmentation of […]
#171303562 / gettyimages.com Like tomato, ‘tomahto’, many business people think strategy and tactics are one in the same. Or, they say strategy and mean tactics. Strategy and tactics are distinctly different, both very important, and need to be aligned. Tactics can be easy, fun and creative to conceive. But, creating a tactical plan that will […]
Getting great results for your business is important. Seems obvious doesn’t it? When it comes to marketing your company, great results means that it needs to meet and exceed business goals. That doesn’t happen with just clever creative, eye-catching signage or slick sales collateral. Companies that get great results from their marketing first spend time […]
According to Google Chairman Eric Schmidt, we generate as much information in a couple of days as all of mankind has since the dawn of recorded history up to 2003. Some mathematicians will argue that the true number of days is actually closer to a week, but the point is that our species generates more […]
In 1954, Peter Drucker, the authority on business management and modern marketing, said that “business has only two functions: marketing and innovation.” Since then, innovation has become one of the most overused words in business-to-business marketing. From technology to manufacturing, many companies claim to have innovative solutions. If you’re a B2B buyer, how do you […]
Business-to-business sales cycles are long, arduous journeys. Compared to marketing to consumers, the B2B buyer path is a marathon. Long before social media and digital marketing disrupted everything, B2B marketing was all push. The more that companies pushed their sales pitches outward, the bigger and better their sales pipelines became. Then came the Digital Tidal […]
