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Think Strategically About Creative

Getting it right! When marketers and business owners want to create a marketing campaign that will help build a stronger, more competitive position for their brand, they can borrow some lessons from those in the ad agency world. This piece from AdAge is geared to agencies on how to be more strategic when developing creative […]

Rebrand or Redux

Rebrand or brand re-fresh? One is strategic, related to a new vision for your business and includes every aspect of your organization. The other, more tactical, is what people see from your company like a new look, colours, or messaging. In this blog post we will look at when and why a B2B company should […]

Top 5 reasons why integrated marketing remains relevant for B2B companies

Integrated marketing is key.¬† Deploying a mashup of the best old school and leading edge digital techniques — that are right for your business — leads to better results for your investment. ¬†Reaching new customers requires synchronized tactics across relevant and targeted platforms. Here are 5 reasons to have an integrated marketing plan: Fragmentation of […]