Stay Calm and Go Digital doesn’t sound right unless you’re already on track with a solid digital transformation strategy. If you happen to be one of those companies that has embraced the digital cultural revolution, then you’re ahead of the pack. Many companies are just starting to learn how to conduct ‘the audit’ to understand […]
Digital technology and business innovations are driving new revenues for progressive companies. For any new technology or business process to become successful, it must first be accepted and then adopted by humans. Successful B2B companies such as Maersk, SAP, and IBM, have adopted innovative B2B marketing strategies that allow them to generate more demand and […]
Digital Maturity is a new concept for B2B. The concept can be compared to growing a competency or any set of skills and activities that take you from novice to expert in a particular dimension of business. As previously discussed, Digital Maturity is more than just a money-maker when properly implemented. From manufacturing to technology, […]
The French Publicis Groupe and American born Omnicom Group have announced plans to join forces in what could be the largest advertising holding company in history. This deal topped the charts with a combined capitalization of $35 Billion. Between the two companies they had combined revenues in 2012 of $22.7 Billion. They say they are […]
In the digital workplace, realizing Digital Maturity is an achievement. It is a quality others notice as a badge of authority. It not only has financial pay-back, it also honors those individuals and companies who have gained the experience to operate using this “Digital Advantage”. Digital Maturity is an emerging concept that originates from a 2012 […]
Most B2Bs know that they must change how they deal with their content in order to not only keep up, but succeed in today’s marketplace. And although some may realize that if they don’t publish, they will perish, too many still don’t know where to begin. That’s because the company’s content ecosystem and the its […]
Who drives your company’s online B2B sales strategy? Buyers, that’s who! Who has more choice and is more connected than ever before? Yes, your buyers! B2B companies face many challenges in the transactional shift as the traditional customer contact strategies for their sales, marketing, and communications move away from a ‘human only’ context and into […]
We haven’t posted an infographic in awhile, so I thought it was a great time to share one with you. I came across this one on Mashable and found it very interesting. We often hear about the numbers in terms of overall users on each platform, but it’s not so often that we get a bit […]
When you look at successful social media campaigns, they all seem to have one thing in common – they are easy to participate in. It’s something we touched on in last week’s post about the Kony 2012 campaign. The fact that all that was required of people was to click a few buttons in […]
If you ask most clients about what they hope to accomplish with their social media campaigns, they will probably tell you that they want to go viral. It’s the sort of thing marketers don’t like to hear, because it really can’t be promised. Even if you set everything up for success, there’s just no way […]
