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The Digital Business

A visual aid for understanding content marketing.

I came across this great image on Social Media Explorer and I wanted to share it with you. Content marketing is something we have talked about a fair bit in the past year and I think it’s great to have a visual representation of what it really means. The burger is a great way to think of the concept, because a good content marketing strategy needs to have layers. Each layer on its own is not enough, but when you put them all together, you have something that really works.

I think the key thing to remember here is that your audience is the meat of your content marketing burger. Your audience is the most important part of your content marketing strategy, because if you don’t have a clear idea of who you’re talking to and what you’re talking about, your strategy will fall apart. Take a look at your content strategy. Is your content marketing burger missing any ingredients?

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